On Friday an investor group closed on the purchase of Florida-based, Pesce Trade, the exclusive distributor of Everol fishing reels in the United States.  The new operation will be renamed EverolUSA and is relocating to Mobile, Alabama.  EverolUSA is planning a bold re-launch in the North American market.

From its small factory in Italy, Everol has handcrafted the world’s finest since 1958.  Our reels are handmade one at a time.  The 1960’s and 70’s were Everol’s glory days in the U.S. market, where their reputation for superior design and unique drag scale was nationally recognized.  To be honest though, 20 years of non-existent marketing has destroyed Everol’s domestic brand recognition.  This is about to change.

But first, I need to apologize

Before we can go forward, we need to apologize for some past mistakes.  Our fanatically loyal fan base endured long wait times, insufficient inventory, unfilled orders, and slow customer service. There have been plenty of screw ups over the past decade.  The new owners of EverolUSA sincerely say, “We are sorry.”  Over the coming months you will see many positive changes.  We ask for your patience and positive suggestions on how we can best bring back this legendary brand.

The good news is Everol still offers the best damn reels money can buy.  At least we think so…otherwise we would not have bought the company.  Any reel in this class is a sizeable investment.  But for your money, should you not get a Ferrari instead of a Ford?  We have good reason to say Everol is “Your Grandson’s Next Reel”. 

I now need your help.

Our first order of business is updating the Everol.com website to something that is vibrant, interesting and dedicated to these great battle-wagon reels.  I am asking the Everol loyalists to submit your Everol pictures, videos, and stories so we may include your input in the new website.  Second, tell your fishing buddies about the features that made Everol reels great for 50 years.  If they are still unsure, have them contact me directly.  Everol needs your “active” support right now.

24 Models and Growing

In January 2008, we are introducing a new model called the Canyon Special.  (Imagine the power of a 9/0 reel shrunk into the body of a 4/0 reel.)  Also, Everol is now prototype testing a new 2 speed version of the Waterproof 12/20, which will be publicly available in late 2008 / early 2009.  We are seeking product testers if you want to be a part of the Everol Army and have your opinion influence the final design.

Thank you so very much for your past and future support,
Order an Everol today!
 
Keith Wichmann
EverolUSA, President

p.s. We are currently rebuilding our dealer network, so if you want to nominate your favorite tackle store, charter boat, or fishing team please email me.  And certainly remind them of those powerful Everols that have caught thousands of black marlin and great whites are still available in the U.S. 

EverolUSA@yahoo.com

Good luck.

Grady White 247

Twin 150's 4 strokes

Word travels fast on the internet... the deal was a secret until it closed on 12/21 and was not offically made public until today.  You have good sources!

I'm not sure what type of fishing you do but for our Gulf Coast market there are 4 models of the 25 Everol offers that I would take a close look at.  They are the 6/12 ($280), 12/20 ($310), 4/0 ($420- single speed, $560- 2 spd), and the Canyon Special ($600).

The smallest and least expensive reel we sell is the 6/12.  It may look like a slightly over-sized bass reel, but don't be fooled it has a strong drag.  (This reel was the final tipping point in me buying the company...I will tell you the story in a second.)  This reel will be excellent for snapper, red fish, tarpon, sheep head, cobia and small amber jack.  It is smooth enough to be cast-able.  Due to it size and weight it is not a good choice for speckled trout...it castable  but you don't want to be pitching this a 100 times in a trip.

The 12/20 is identical to the 6/12 but a little bigger.

The Special Series 4/0 has our patent drag scale and will be good for snapper to king mackeral, amber jack and grouper.  Perfect all around reel for the Gulf.

The Canyon Special is a modified 4/0 2 speed that was developed for deep canyon fishing.  It is not being officially released until next month (but I can get you an advanced copy if you want.)  To describe the Canyon Special I say,"Imagine a 9/0 reel that has been shrunk down to the size of a 4/0."  It packs almost 40 pounds of drag and of course has the patented drag scale.  The introductory price is $600, but this probably will not last as a regular 4/0 2-spd is $560 and the 6/0 2-spd is $620. 

If you like to run to Beer Cans, Petronus, and Marlin and you like larger tackle then you might consider the 6/0, 6/0 Wide, or 7.5/0, but no larger for stand up gear.

If your budget will allow it, try to favor the Special Series and you will have it for decades.

If you are ready to buy, PM me & I will give you my number.  Good choice in boat! I own a Grady White too (268 Islander).

Keith

I knew the Specials had a super 49 year track record, but the Waterproof series is new (only 10 years old.)  So to be sure the quality of the reels was as great as advertised, I got a hold of a 6/12 and loaned it to someone I trust.  I won't name him, but he gives fishing seminars and is the president of a fishing club in Mobile.

"B" was smarter than me and had the foresight to video tape the trip without me asking.  I forgot.  After the trip, he brought the video to my house.  I asked him what he thought about the reel.  He said, "Keith, if I possibly could have torn up that reel I would have.  It is as tough as it is smooth."  I smiled and asked him what he meant.

"B" said he caught over 20 fish on that little 6/12.  He hauled in snapper, amber jack and grouper and they were not small fish.  So I asked him where my reel was.  He just shook his head and said, "Nope."

That was the final litmus test for me and I pulled the trigger on the purchase of EverolUSA.

Keith

Still in Knoxville,TN but working on it.

Thanks for all the info. Lets go fishing! Can't wait to meet more of you folks.             Hal, you owe me a beer!

http://www.forumpictureprocessor.com/pictureprocessor/galleries/usergallery.asp?gallery=1156

http://www.everol.com/descriptions.html

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Jon